Kitchen and Bath Wholesalers
A Name Change – Same Great Service
Kitchen & Bath Wholesalers has been serving the kitchen
and bath industry since 1977 as American Metal Moulding
Corporation. In order to reflect the expansion of the
company’s product lines and services, Shaddai Marketing’s
team was contracted as marketing and business development
partner. We developed a marketing and public relations
plan designed to increase awareness
for the companies products and services, brand the new
name and increase
the bottom line. At our initial meeting it was obvious
that this company was mature and well positioned in the
industry and poised for growth.
It is critical for a corporation to invest in communication
tools that will build a strong foundation to implement
the programs and projects identified in the marketing
plan. We developed a new identity by designing a logo
and tag line. The business is currently known as Kitchen & Bath
Wholesalers, a division of American Metal Moulding
Corporation.
The company website www.kbkitchenbath.com was upgraded
to better describe the unique features of the products,
while highlighting the experience of the team. The new
site features easier navigation, greater eye appeal and
a foundation for the future expansion of e commerce store.
A site wide navigation approach was created that shortened
the learning curve for visitors. The previous site had
68 pages that were organized into an appropriate hierarchy,
with pull down menus that are consistently used throughout
the site eliminating confusion for visitors.
Several print ads were also developed aimed at the vertical
markets that were identified in the marketing strategy.
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Living Faith Christian Academy
Working with Shaddai Marketing & Communications
was an extreme pleasure. Shaddai Marketing team
of professionals
took out all of the guess work and made many suggestions
and recommendations that have proved to be beneficial
to our new Academy grades k-8. I appreciated their
true professionalism and their taking care of all
of our needs
from 'soup to nuts'. Thanks for a great product,
Shaddai!
Gail Foster
Principal of Living Faith Christian Academy
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